top of page

CINDY YU

13464 Moonflower Meadows Trail, San Diego, CA 92130

yucindy@umich.edu • (858) 229-2061 

 

EDUCATION

University of Michigan, Ann Arbor, MI

Bachelor of Arts in Sport Management, Expected May 2015

  • Stephen M. Ross School of Business: Minor in Business Administration

  • GPA: 3.5 / 4.0 | University Honors: 2011, 2013, 2014

  • Mani Osteria & Isalita Account Director, Michigan Advertising & Marketing

  • Women's Gymnastics Beat Writer, The Michigan Daily

  • Brand Committee Member, Sport Business Association

EXPERIENCE

Starcom MediaVest Group, Chicago, IL

Strategy Intern, June 2014 - August 2014

  • Assisted $60 million valued retail client team in organizing grand openings, handled all on-air broadcast calendars, created competitive newsletters and compiled event recaps

  • Managed all communication and ticketing process between client and TV/radio stations

  • Constructed digital reports, new business pitches and competitive analysis decks for various clients, including Bass Pro Shops, Chicago Fire, Dairy Queen and hhgregg

  • Devised a $5 million media plan recommendation for ESPN's College Football Playoff campaign using ComScore, MRI, Nielsen AdViews and other research/analytical tools

 

Public Relations Intern, June 2013 - August 2013

IMG Performance, Bradenton, FL

  • Created the IMG Academy Insider platform on Facebook, Twitter and Instagram, which generated over 1,000 likes or followers on each account

  • Drafted over 100 press releases, media alerts, news articles, features and blog updates, including the most-viewed IMG Academy story of Summer 2013

  • Hosted international and domestic media personnel and coordinated on-site media visits for IMG Academy to increase company exposure and strengthen brand image

  • Conducted interviews with professional trainees, world-class coaches, prospects, college athletes, current student-athletes, summer camp participants and alumni

IMG College, Novi, MI

Property Assistant, September 2013 - December 2013

  • Produced comprehensive recap reports of courtside and LED screen signage sponsorship activation and fulfillment elements for more than 50 clients

  • Outlined digital media guides, drafted professional letters of correspondence, managed inventory and organized ticket packages on a daily basis

  • Coordinated and managed corporate sponsorship hospitality tent to enhance overall football game day experience for guests varying between 200 and 700 in attendance

University of Michigan Athletic Department, Ann Arbor, MI

Sports Marketing Intern, August 2012 - Present

  • Directed a team of 8 interns in planning and executing semester-long marketing and promotional projects to increase student and fan attendance

  • Activate sponsorships, implement in-game promotions and distribute giveaways to enhance customer service and increase audience engagement

  • Develop the marketing platform for the Michigan women's gymnastics team to improve game-day experience and increase overall team awareness

University of Michigan Collegiate DECA Chapter, Ann Arbor, MI

Executive Vice President, September 2011 - Present

  • Spearheaded committee system to add value to membership experience

  • Oversaw $4,275 budget and managed membership dues to assess monetary decisions

  • Recruited 100 members to increase membership by 44% from the previous year

  • State Career Development Conference - 1st Place Sport & Entertainment Marketing Case Study, 1st Place Human Resource Management Case Study

ADDITIONAL

  • Authored August 2013 and February 2014 Inside Gymnastics Magazine cover stories

  • Traveled to 7 continents and conversational in Chinese and Spanish

  • Obtained MTAC Advanced Level Certificate of Merit in Piano and Music Theory

 

bottom of page