WRITTEN WORK

Below are samples of my written work. To view the PDF versions, click the images.

ESPN College Football Playoff Media Plan

This media plan informed the Starcom MediaVest Group's ESPN client team about strategy and tactical recommendations for the College Football Playoff event. Some ideas in the deck were even implemented into the fall 2014 campaign.

IMC Plan for One Night Stand: The Movie

This integrated marketing communication plan informed "One Night Stand" film director Elisabeth Sperling about marketing recommendations to increase brand awareness and drive sales. The contest our team developed was recently launched.

This sponsorship-linked marketing plan informed the Detroit Tigers' Vice President of Corporate Partnerships, Steve Harms, about recommendations for creating new sponsorship inventory, while incorporating the rich history of the Tigers organization. Our team ranked in the top three pitches and some ideas in our porosal were implemented into the Tigers' marketing plan.

Detroit Tigers Sponsorship Proposal

This analysis of the operations of the Five Guys franchise includes recommendations made from process analysis and bottleneck analysis, newsvendor analysis and inventory analysis. Following collaboration with the franchise, they were presented to improve organizational operations and maximize efficiency.

Five Guys Operations Analysis

Deaf Access Media Business Plan

This business plan pitches an entrepreneurial venture, Deaf Access Media (DAM) that provides deaf and hard-of-hearing people in the United States access to media.